It was in this environment that a group of people in a non-government organization decided to branch off and help the women develop their arts and crafts in the hopes to achieve sustainable employment. Their mission is: Socio-Economic empowerment of the woman through art and craft based activities to secure her position in society where she can think independently, become a role model for future generations, and above all does not have to prove herself because of her gender. In order to achieve this goal, this organization trains and empowers tribal women groups with vocational education, helping them create functional products and make a living. The group has grown to include more than 2,700 tribal artisans (working part-time or full-time on the crafts) from 52 different villages of the area.

Boori, seen above, joined this artisan cooperative cooperative 9 years ago as a widow, a great disadvantage for a woman in her region. Before joining the cooperative, she and her community were facing horrible hardships. Thanks to Fair Trade, Boori was able to break the cycle of poverty and exploitation, giving her the opportunity to re-marry. This is almost unheard of in her tribal society, but is a testament of how Fair Trade is directly challenging social structures and reshaping them so they can benefit everyone. Apart from the increased income opportunities within the village, women have also gained social status within their family, community and various government and banking institutions. Thanks to the success of the program, men started joining and now make up 10% of the group.